Posts
Did you know that you could fill the Charlotte, NC Panthers Stadium over 12,000 times to equal the number of online videos viewed each month in the US alone.
With that said, I make a prediction that every organization will be using video, in some form, within the next five years. But why now, you ask? The world of digital has reduced the price of producing a video to around 10% of what it cost just 10 years ago. Said another way, there is now a 90% discount on video production!
We produce videos for organizations and then show them how to use it in multiple ways-Internet, DVD, CD, Mobile, etc.
What would the results be if you looked at five of your competitor's websites? I wonder how many of them are currently using video as part of their overall marketing campaign? Would you be willing to send me the results? I'd love to know!
Sunday, December 7, 2008
Monday, November 10, 2008
CAMERA CAPTURES NC RESTRAURANT AND LODGING ASSOC.
Episode XI (11) Studios Photographs Fundraising Event
Full-service video production and photography company, Episode XI Studios, LLC, located in Charlotte, NC photographs the North Carolina Restaurant and Lodging Association’s (NCRLA) annual fundraising event in Raleigh, NC.
The fundraising event took place on November 2, 2008, at the Angus Barn on, with the annual golf tournament on November 3, 2008, at the Prestonwood Golf Club; both are located in Raleigh, NC.
The NCRLA http://www.ncra.org/ is the voice of North Carolina's $17.5 billion restaurant and lodging industries, representing the interests of more than 16,000 businesses throughout the state. Member businesses employ 10 percent of North Carolina’s workforce, and are among the largest private employment sectors in the state.
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and tripod, providing quality video production and photography for small to mid-sized companies. By utilizing camera cranes and dollies, clients receive a final product that is a Hollywood-style production.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website Company Website
Full-service video production and photography company, Episode XI Studios, LLC, located in Charlotte, NC photographs the North Carolina Restaurant and Lodging Association’s (NCRLA) annual fundraising event in Raleigh, NC.
The fundraising event took place on November 2, 2008, at the Angus Barn on, with the annual golf tournament on November 3, 2008, at the Prestonwood Golf Club; both are located in Raleigh, NC.
The NCRLA http://www.ncra.org/ is the voice of North Carolina's $17.5 billion restaurant and lodging industries, representing the interests of more than 16,000 businesses throughout the state. Member businesses employ 10 percent of North Carolina’s workforce, and are among the largest private employment sectors in the state.
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and tripod, providing quality video production and photography for small to mid-sized companies. By utilizing camera cranes and dollies, clients receive a final product that is a Hollywood-style production.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website Company Website
Monday, September 29, 2008
VIDEO SHOWS 25-HOUR HABITAT BUILD IN 90 SECONDS
Episode XI (11) Studios Create Time-Lapse Video For 25th Anniversary
Full-service video production company, Episode XI Studios, LLC, located in Charlotte, NC teams up with Habitat for Humanity of Charlotte, to showcase a 25-hour home build, with the sponsor Bank of America and their volunteers.
Founded as a Christian Ministry, Habitat for Humanity of Charlotte works in partnership with God and people from all walks of life to develop community with people in need by building and renovating homes, so that people can live and grow into all that God intended.
The home build began at 6 a.m., with approximately 30 Bank of America volunteers moving walls into place, securing them to the slab, and connecting the top plate. By 4 p.m., the roof was on and siding installation had begun. Shortly thereafter, the video shows footage of a rainstorm that threatens to delay the 7 a.m. completion goal. Volunteers huddled on the porch waiting for the storm to pass to continue their work. Although the rain continued to fall on and off, the Habitat Charlotte staff and Bank of America volunteers persevered and the home was still ready for the dedication on time. The finished video may be seen at the following address: http://www.episodexistudios.com/images/Charlotte_Habitat/25th_anniversary.html
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and tripod, providing quality video production for small to mid-sized companies. By utilizing camera cranes and dollies, clients receive a final product that is not just a video, but a Hollywood-style production.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website at http://www.episodexistudios.com
Full-service video production company, Episode XI Studios, LLC, located in Charlotte, NC teams up with Habitat for Humanity of Charlotte, to showcase a 25-hour home build, with the sponsor Bank of America and their volunteers.
Founded as a Christian Ministry, Habitat for Humanity of Charlotte works in partnership with God and people from all walks of life to develop community with people in need by building and renovating homes, so that people can live and grow into all that God intended.
The home build began at 6 a.m., with approximately 30 Bank of America volunteers moving walls into place, securing them to the slab, and connecting the top plate. By 4 p.m., the roof was on and siding installation had begun. Shortly thereafter, the video shows footage of a rainstorm that threatens to delay the 7 a.m. completion goal. Volunteers huddled on the porch waiting for the storm to pass to continue their work. Although the rain continued to fall on and off, the Habitat Charlotte staff and Bank of America volunteers persevered and the home was still ready for the dedication on time. The finished video may be seen at the following address: http://www.episodexistudios.com/images/Charlotte_Habitat/25th_anniversary.html
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and tripod, providing quality video production for small to mid-sized companies. By utilizing camera cranes and dollies, clients receive a final product that is not just a video, but a Hollywood-style production.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website at http://www.episodexistudios.com
Sunday, September 14, 2008
Hugh McCall and The Dash
Episode XI Studios was recently contracted to produce the 25th anniversary video for Habitat for Humanity, and during the production, something extremely profound was noticed-Hugh McColl. It was no surprise to see Hugh McColl on site, because Bank of America has been an instrumental sponsor of Habitat for Humanity since its inception, 25 years ago. The surprise came when Hugh McColl drives up in his 1980-something pickup, sporting decals of the United States Marine Corp and Habitat for Humanity, on the sides and back of the truck. Why would someone so successful, with so much money and power (even as a retired Bank executive) drive such a weathered truck and help build a home for someone he doesn’t know? Because, Hugh McColl understands the meaning of “the dash”.
A close business associate and still closer friend once told me that “life if about the dash”. He goes on to explain that on your grave will bare a birth date and a death date, and the dash that separates the two represents your life. No one ever says on his/her deathbed, “I wish I would have be more successful, with more money and power”. As a Hospice volunteer, I have heard many times, “I wish I would have spent more time…”.
I wanted to share this story, because I feel that there is a lesson here that each of us should learn from. Live life with no regrets. Helps others when you can. Reach out to your neighbor and to your neighbor’s neighbor. Mr. McCall is carrying out the duties of every man and woman…to help those in need.
http://www.episodexistudios.com
A close business associate and still closer friend once told me that “life if about the dash”. He goes on to explain that on your grave will bare a birth date and a death date, and the dash that separates the two represents your life. No one ever says on his/her deathbed, “I wish I would have be more successful, with more money and power”. As a Hospice volunteer, I have heard many times, “I wish I would have spent more time…”.
I wanted to share this story, because I feel that there is a lesson here that each of us should learn from. Live life with no regrets. Helps others when you can. Reach out to your neighbor and to your neighbor’s neighbor. Mr. McCall is carrying out the duties of every man and woman…to help those in need.
http://www.episodexistudios.com
Saturday, August 2, 2008
Extreme Home Makeover Charlotte
While shooting the "behind the scenes" for the participating builder of the Charlotte episode of Extreme Makeover Home Edition, I was forced to leave all the high-tech gadgets in the studio and break out the old fashioned, hard-wired mics.
Episode XI Studios Website
Email address
With numerous full equipped camera crews, using any wireless UHF microphones could cause interference with the ABC crews, so using hard-wired mics was essential. No knowing the availability of hard-wired equipment, I chose to use the only thing that I knew-an inexpensive, single Lav mic, bought from Best Buy.
Shooting interviews with more than one person has been tricky, so if is a better way, I would be very interested in learning more.
Episode XI Studios Website
Email address
Thursday, July 17, 2008
The Powerful Method of Video Marketing
In this day and age of "how to make money online" there are so many different strategies that are talked about when it comes to this very popular topic. This article takes a look at a very powerful method of internet marketing that is seemingly getting more and more popular everyday.
The method that I am referring to is video marketing. Video marketing is when videos are used to market a business or product. As simple as this may seem, a lot of internet marketers do not understand the power of this marketing phenomenon. Many do not use this form of marketing and are missing out on a boat load of potential earnings.
Here are some reasons why as an internet marketer you should add video marketing to your marketing arsenal.
Great Exposure - Using video to market your business will naturally get your business's name out there.
Attract A Different Type Of Customer - What I mean by this is that there are a lot of people out there that do not respond to text ads, instead they would prefer more of a visual sales pitch like a video to get their buying juices going.
Generate Traffic For Your Site - Videos can easily bring more visitors to your site. Having videos on the net will get your business name out there as well as your business's site address.
Increase Sales - This goes hand and hand with generating traffic for your site. The visitors to your site generated by your video will mostly be visitors that are interested in whatever you have to offer, which will lead to more sales.
Create Joint Ventures - Not only can video marketing attract new customers, it can attract potential business partners and more lucrative opportunities.
The method that I am referring to is video marketing. Video marketing is when videos are used to market a business or product. As simple as this may seem, a lot of internet marketers do not understand the power of this marketing phenomenon. Many do not use this form of marketing and are missing out on a boat load of potential earnings.
Here are some reasons why as an internet marketer you should add video marketing to your marketing arsenal.
Great Exposure - Using video to market your business will naturally get your business's name out there.
Attract A Different Type Of Customer - What I mean by this is that there are a lot of people out there that do not respond to text ads, instead they would prefer more of a visual sales pitch like a video to get their buying juices going.
Generate Traffic For Your Site - Videos can easily bring more visitors to your site. Having videos on the net will get your business name out there as well as your business's site address.
Increase Sales - This goes hand and hand with generating traffic for your site. The visitors to your site generated by your video will mostly be visitors that are interested in whatever you have to offer, which will lead to more sales.
Create Joint Ventures - Not only can video marketing attract new customers, it can attract potential business partners and more lucrative opportunities.
Earl Stringer & Rachel Bishop, Internet Marketing Entrepreneurs & Success Team. Discover How to Make Money Online Easy and Fast for less then the price of a value meal at http://www.2dollars2success.com Check Out The Top Five Money-Making Programs Online at PlatinumReviewers, visit the website at http://www.platinumreviewers.com |
The Power Of Using Video In Your Real Estate Business
There is no question regarding the power of using video to not only promote your product but also yourself in the Real Estate market. As attention spans get shorter and shorter online - you need to be as compelling as possible via the most entertaining medium. There is a reason people would rather watch the movie that read the book.
Here is an excerpt from an interview with Morgan Brown a Marketing Director with Turnhere.
“How can real estate professionals use video in their marketing?
With such a large percentage of home owners starting their search for property online, using video in online listings is the first thing that comes to mind. Pictures are nice and descriptions are helpful, but there is no substitute to video for giving a user a firsthand experience of the property with a well-done video home tour. In addition to using video to highlight listings it can also be used to showcase neighborhood attributes and provide a profile of your business and team.
For example if you are a Realtor in the East Bay of California you can use video to highlight the quaint neighborhood of Rockridge and its beloved walking streets lined with local restaurants and shops. This content is ‘evergreen’ and helps people evaluating your listings get a true sense of the surrounding area.
Is appropriate for every listing?
I can’t think of a listing where it isn’t appropriate. Even properties that don’t have the most curb appeal can benefit from a video by capturing the attention of just the right buyer. Listings that are moving fast already and perhaps properties that rely less on online research for sales are exceptions to that statement.
Videos too expensive for most Realtors, right?
Professional video production is totally affordable for nearly all marketing budgets. Compared to traditional marketing channels it’s a bargain. It’s much cheaper than print materials, flyers, radio, TV, outdoor (bench and billboard) and other marketing vehicles.
What makes a good web video?
I think there is a big misconception out there that it is easy to make a good video. The fact is making good video that is compelling, authentic and relevant to the viewer is difficult. To wit, of the millions of videos watched on YouTube each day the average view time is less than 10 seconds. This is a direct result of most video not meeting the needs of the viewer.
When the viewer gives you permission to talk to them by clicking play you have to deliver, and deliver right away. To make good video for the Web (which is much different than traditional broadcast video advertising i.e. a :30 second TV spot) it needs to focus on three key things: authenticity, delivering a compelling message, production quality which makes it enjoyable to watch and drives action.
Bottom line is that web viewers have near-infinite choice for their attention and are typically skeptical. This means that your message has to be compelling, relevant and real. Over-produced sales pitches or videos that don’t meet the viewer needs are big turn-offs online.
What are some ways you can leverage the video content you create?
The nice part about video is that it’s a highly portable piece of content so you should look to get it out on the Web to get as many eyeballs to it as possible. Using a smart distribution strategy can put you in front of the right people at the right time. Whether it’s putting your video up on YouTube, Facebook, Active Rain or making it shareable via email and embeddable in a widget the idea is to get your video out there to where the viewers are.
Can you give us some examples of some of your favorite videos on the web? (Not those kind of videos…)
My favorite videos are ones that are compelling and interesting. They take a piece of everyday life and show it to you in a different way. I love to see the stuff that you don’t get every day in mainstream media. Show me the true character of a city by doing a tour of all the BBQ joints in town or show me the kitchen of the hotel that cranks out 1,000 four-star meals a day. Give me a clip of the author talking about why they wrote their new book. One of my favorite videos is the author David McCollough talking about how Washington escaped from the Red Coats at the site of the Brooklyn bridge - amazing insight that I would never get. I also love the videos of Mentos and Diet Coke so it goes both ways. Videos that give me a unique, authentic perspective on life are the ones that I love.”
Here is an excerpt from an interview with Morgan Brown a Marketing Director with Turnhere.
“How can real estate professionals use video in their marketing?
With such a large percentage of home owners starting their search for property online, using video in online listings is the first thing that comes to mind. Pictures are nice and descriptions are helpful, but there is no substitute to video for giving a user a firsthand experience of the property with a well-done video home tour. In addition to using video to highlight listings it can also be used to showcase neighborhood attributes and provide a profile of your business and team.
For example if you are a Realtor in the East Bay of California you can use video to highlight the quaint neighborhood of Rockridge and its beloved walking streets lined with local restaurants and shops. This content is ‘evergreen’ and helps people evaluating your listings get a true sense of the surrounding area.
Is appropriate for every listing?
I can’t think of a listing where it isn’t appropriate. Even properties that don’t have the most curb appeal can benefit from a video by capturing the attention of just the right buyer. Listings that are moving fast already and perhaps properties that rely less on online research for sales are exceptions to that statement.
Videos too expensive for most Realtors, right?
Professional video production is totally affordable for nearly all marketing budgets. Compared to traditional marketing channels it’s a bargain. It’s much cheaper than print materials, flyers, radio, TV, outdoor (bench and billboard) and other marketing vehicles.
What makes a good web video?
I think there is a big misconception out there that it is easy to make a good video. The fact is making good video that is compelling, authentic and relevant to the viewer is difficult. To wit, of the millions of videos watched on YouTube each day the average view time is less than 10 seconds. This is a direct result of most video not meeting the needs of the viewer.
When the viewer gives you permission to talk to them by clicking play you have to deliver, and deliver right away. To make good video for the Web (which is much different than traditional broadcast video advertising i.e. a :30 second TV spot) it needs to focus on three key things: authenticity, delivering a compelling message, production quality which makes it enjoyable to watch and drives action.
Bottom line is that web viewers have near-infinite choice for their attention and are typically skeptical. This means that your message has to be compelling, relevant and real. Over-produced sales pitches or videos that don’t meet the viewer needs are big turn-offs online.
What are some ways you can leverage the video content you create?
The nice part about video is that it’s a highly portable piece of content so you should look to get it out on the Web to get as many eyeballs to it as possible. Using a smart distribution strategy can put you in front of the right people at the right time. Whether it’s putting your video up on YouTube, Facebook, Active Rain or making it shareable via email and embeddable in a widget the idea is to get your video out there to where the viewers are.
Can you give us some examples of some of your favorite videos on the web? (Not those kind of videos…)
My favorite videos are ones that are compelling and interesting. They take a piece of everyday life and show it to you in a different way. I love to see the stuff that you don’t get every day in mainstream media. Show me the true character of a city by doing a tour of all the BBQ joints in town or show me the kitchen of the hotel that cranks out 1,000 four-star meals a day. Give me a clip of the author talking about why they wrote their new book. One of my favorite videos is the author David McCollough talking about how Washington escaped from the Red Coats at the site of the Brooklyn bridge - amazing insight that I would never get. I also love the videos of Mentos and Diet Coke so it goes both ways. Videos that give me a unique, authentic perspective on life are the ones that I love.”
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