Posts
Sweet Tooth in Huntersville is an awesome location to sit, have a cup of coffee, and a "sweet" treat, or to purchase a corporate gift...Sweet
SweetToothHuntersville.com
Friday, November 12, 2010
Sunday, October 24, 2010
Saturday, September 18, 2010
Episode XI Studios (http://ping.fm/gI6Mr) had a great time being a part of the 2010 Dress For Success.
Monday, July 26, 2010
The current economic downturn has lasted about two years now, but it hasn’t deterred individuals from researching products and services online. You are about to be totally surprised about the facts that are contained in this article.
You may want to sit for the following informational brief. 51%…(yes that is over half) of the searches on Google are for VIDEO! 52% of ALL web traffic is now VIDEO.
Your clients “do not†want to read your webpage. Your clients want engaging video content and video testimonials, because that carries so much more weight with a decision maker, than your website copy. Case in point: Our website has a :45 video which plays upon entrance onto our site. The average time on our homepage is 1:02. Coincidence? I think not.
As I’ve said before…â€Video is the next websiteâ€. As a matter of fact, if you are currently using video for your business, you may be too late. By using a professional video production company (either Episode XI Studios or one of the many great companies locally), your business image will be presented in the very best way possible.
Call us and use us as a sounding board. Phone calls are always free, and we’d love to talk with you about your next project.
You may want to sit for the following informational brief. 51%…(yes that is over half) of the searches on Google are for VIDEO! 52% of ALL web traffic is now VIDEO.
Your clients “do not†want to read your webpage. Your clients want engaging video content and video testimonials, because that carries so much more weight with a decision maker, than your website copy. Case in point: Our website has a :45 video which plays upon entrance onto our site. The average time on our homepage is 1:02. Coincidence? I think not.
As I’ve said before…â€Video is the next websiteâ€. As a matter of fact, if you are currently using video for your business, you may be too late. By using a professional video production company (either Episode XI Studios or one of the many great companies locally), your business image will be presented in the very best way possible.
Call us and use us as a sounding board. Phone calls are always free, and we’d love to talk with you about your next project.
Wednesday, May 19, 2010
Thursday, April 1, 2010
Tuesday, March 16, 2010
EPISODE XI STUDIOS PARTNERS WITH THE CHARLOTTE BUSINESS JOURNAL
Episode XI Studios Enters Agreement To Produce Videos and Photography for The Charlotte Business Journal Events
Full-service video production company, Episode XI Studios, LLC, located in Charlotte, NC has entered into an agreement with the Charlotte Business Journal to produce custom videos and provide event photography for some of the 2010 events.
The Charlotte Business Journal is a subsidiary of the American City Business Journals (ACBJ), and is the largest publisher of metropolitan business newsweeklies in the United States, with 41 business journals across the country. With Sporting News, Hemmings Motor News, NASCAR Illustrated, Inside Lacrosse, and several other leading sports publications also in their family, ACBJ reaches millions of readers who are highly engaged in their industries and hobbies.
The Charlotte Business Journal provides the latest breaking business news, both in print and online. Not only does the Charlotte Business Journal provide updated online information throughout the day, but also provides daily business news updates, the latest news of 46 industries from around the nation, and the latest networking and marketing alerts.
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and a tripod, by using a cinema approach to video production by using camera cranes and dollies, and steadycams. The end result isn’t a video production, but a Hollywood-style production…and all for the small to mid-sized companies.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website at http://ping.fm/rsunr
Episode XI Studios Enters Agreement To Produce Videos and Photography for The Charlotte Business Journal Events
Full-service video production company, Episode XI Studios, LLC, located in Charlotte, NC has entered into an agreement with the Charlotte Business Journal to produce custom videos and provide event photography for some of the 2010 events.
The Charlotte Business Journal is a subsidiary of the American City Business Journals (ACBJ), and is the largest publisher of metropolitan business newsweeklies in the United States, with 41 business journals across the country. With Sporting News, Hemmings Motor News, NASCAR Illustrated, Inside Lacrosse, and several other leading sports publications also in their family, ACBJ reaches millions of readers who are highly engaged in their industries and hobbies.
The Charlotte Business Journal provides the latest breaking business news, both in print and online. Not only does the Charlotte Business Journal provide updated online information throughout the day, but also provides daily business news updates, the latest news of 46 industries from around the nation, and the latest networking and marketing alerts.
Episode XI Studios, LLC is located in Charlotte, NC, and believes in going well beyond a camera and a tripod, by using a cinema approach to video production by using camera cranes and dollies, and steadycams. The end result isn’t a video production, but a Hollywood-style production…and all for the small to mid-sized companies.
# # #
If you would like more information, please contact Randy Davis at 704.998.3711, or visit the website at http://ping.fm/rsunr
Monday, February 8, 2010
Does the prospect of creating Web video fill you with fear? If you've never done it before it can certainly seem overwhelming. But you can relax, because I’m going to walk you through the process.
Why should you be using video on your websites? Video is highly persuasive, and users have come to expect it. A well-produced video can deliver your message in a way that engages and persuades visitors to take an action that you specify.
The number one key to creating an effective Web video is simple: Preparation. Unfortunately, most people dive in head first and end up with an awkward, disjointed mess. Preparation might not be the most fun part of the process, but it is critical to success. Here’s a simple, 10-step process you can follow to ensure an effective Web video:
STEP 1: Decide on the primary purpose and objective of the video. Do you want to sell a product or service? Is it to educate the audience about a commonly misunderstood topic? Is it a product demonstration? The video must have a single overriding purpose — otherwise, the audience gets confused. Try to state your objective clearly in one sentence. For example, “the video will overcome any negative perceptions toward hiring new staff from an online employment agency.”
STEP 2: Who is your target audience? For example, based on previous buyers, how much do they know about the subject already? What are their backgrounds, languages and abilities to comprehend the topic? Are they naturally interested in the topic? You would make a very different video for children under the age of 10, than you would for lawyers who specialize in divorce cases.
STEP 3: Decide how you will present the topic. Will you use a documentary style? Will it be dramatic or humorous, sensitive and factual, or light-hearted and lively? There are other considerations too. Should there be a presenter on screen, or an unseen narrator? Also, try to achieve a balance of information and persuasion. Do you want to appeal mainly to intellect or emotion? At one end of the spectrum you could present the information like an instruction manual — purely factual. The other extreme is to persuade the viewer by feelings, emotion, and entertainment. A balance of the two is usually best.
STEP 4: Plan the structure of the video. It’s helpful to think of your video as a story — it must have a beginning, middle and end. The introduction must grab the viewer’s attention, the middle should balance emotion and facts, and the end must contain a powerful call to action that can not be ignored.
STEP 5:Work out the best duration for the video by boiling down the essence of the message and conveying that in the shortest possible timeframe.
STEP 6: Decide who will “own” this project and follow it through to completion. It’s
no use assigning it to a staff member who is already over-stretched with other work.
STEP 7: Set a deadline. It might be a few hours or days for a simple video, or several weeks for a complex production.
STEP 8: Research and acquire information and elements to include in the video. Do you own any existing footage that could be used? Other elements might include artwork, logos, graphics or music.
STEP 9: Write the script. A script is the blueprint for your video. It includes not only spoken words but a detailed description of the visuals and music that accompany the words. Don’t expect to sit down and write the finished script in one session. It will evolve.
STEP 10: It’s time to record. Find a proper setting within the theme of the video and eliminate distractions and ambient noise. Preparing your Web video will ensure a smooth recording process and a polished finished product. Users are viewing more video than ever on the Web and they are becoming discerning viewers. Stay ahead of the curve. A properly prepared video will always achieve better results than a haphazard effort.
About the Author: Andrew Lock www.HelpMyBusiness.com.
Reposted by Randy Davis
http://ping.fm/wDIiu
Why should you be using video on your websites? Video is highly persuasive, and users have come to expect it. A well-produced video can deliver your message in a way that engages and persuades visitors to take an action that you specify.
The number one key to creating an effective Web video is simple: Preparation. Unfortunately, most people dive in head first and end up with an awkward, disjointed mess. Preparation might not be the most fun part of the process, but it is critical to success. Here’s a simple, 10-step process you can follow to ensure an effective Web video:
STEP 1: Decide on the primary purpose and objective of the video. Do you want to sell a product or service? Is it to educate the audience about a commonly misunderstood topic? Is it a product demonstration? The video must have a single overriding purpose — otherwise, the audience gets confused. Try to state your objective clearly in one sentence. For example, “the video will overcome any negative perceptions toward hiring new staff from an online employment agency.”
STEP 2: Who is your target audience? For example, based on previous buyers, how much do they know about the subject already? What are their backgrounds, languages and abilities to comprehend the topic? Are they naturally interested in the topic? You would make a very different video for children under the age of 10, than you would for lawyers who specialize in divorce cases.
STEP 3: Decide how you will present the topic. Will you use a documentary style? Will it be dramatic or humorous, sensitive and factual, or light-hearted and lively? There are other considerations too. Should there be a presenter on screen, or an unseen narrator? Also, try to achieve a balance of information and persuasion. Do you want to appeal mainly to intellect or emotion? At one end of the spectrum you could present the information like an instruction manual — purely factual. The other extreme is to persuade the viewer by feelings, emotion, and entertainment. A balance of the two is usually best.
STEP 4: Plan the structure of the video. It’s helpful to think of your video as a story — it must have a beginning, middle and end. The introduction must grab the viewer’s attention, the middle should balance emotion and facts, and the end must contain a powerful call to action that can not be ignored.
STEP 5:Work out the best duration for the video by boiling down the essence of the message and conveying that in the shortest possible timeframe.
STEP 6: Decide who will “own” this project and follow it through to completion. It’s
no use assigning it to a staff member who is already over-stretched with other work.
STEP 7: Set a deadline. It might be a few hours or days for a simple video, or several weeks for a complex production.
STEP 8: Research and acquire information and elements to include in the video. Do you own any existing footage that could be used? Other elements might include artwork, logos, graphics or music.
STEP 9: Write the script. A script is the blueprint for your video. It includes not only spoken words but a detailed description of the visuals and music that accompany the words. Don’t expect to sit down and write the finished script in one session. It will evolve.
STEP 10: It’s time to record. Find a proper setting within the theme of the video and eliminate distractions and ambient noise. Preparing your Web video will ensure a smooth recording process and a polished finished product. Users are viewing more video than ever on the Web and they are becoming discerning viewers. Stay ahead of the curve. A properly prepared video will always achieve better results than a haphazard effort.
About the Author: Andrew Lock www.HelpMyBusiness.com.
Reposted by Randy Davis
http://ping.fm/wDIiu
Subscribe to:
Posts (Atom)
